There’s no shame in getting confused by social media – there are so many platforms, everything moves quickly and it can seem more like fun than work (and often more like work than fun!). A lot of businesses have the sense they should have a social media presence, but then don’t know what to do […]
Why do most businesses fail? Not wanting to dwell on the negative but business failures occur when they don’t make enough sales. Or, put another way, they are not attracting and keeping enough qualified customers. Having a robust sales process allows you to effectively and efficiently attract and convert the customers that will bring in […]
Starting with WHY, Simon Sinek outlines the Golden Circle model and explains how great leaders inspire from thinking, acting and communicating from the inside out.
Stephen Covey’s best selling book The 7 Habit’s of Highly Effective People has had an enormous positive impact on business owner success since it was first published in 1989. It was one of the first books on this topic I read, back in my twenties. I remember mentally nodding in agreement as I flicked the […]
One of the biggest mistakes that people new to networking make is seeing everyone as a prospective client. Networking is not about selling to the room, it’s about forming strategic, working relationships. Part of this is connecting people you meet with other people you know, whether those other people are in the room or not. […]
You started well, with interesting, engaging tweets …but then business got busy and you didn’t have the time to give your Tweets so much thought …and soon you are just retweeting everything and broadcasting ‘lazy salesy’ tweets or lots of @replies to get people’s attention and beg a retweet …with no actual content or dialogue. […]
Do you have a ready answer at networking events? I have stopped asking this one in fact because if you have just come across a networking newbie they will tell you: in fine detail. The experienced networker will have a ready answer however. It will beg more questions yet give enough to be windswept and […]
Why businesses should be pro-active on Social media Ruth Adams, Social media account manager at POGO Digital Marketing Agency shares her insight into why it’s so crucial for businesses to be active on social media platforms. I don’t know about you, but as soon as I hear about a brand or a company I’m straight onto Twitter […]
A Cash Flow Forecast is a fantastic tool for planning. It’s about predicting money coming in and money going out and the resulting balance during the same short time period (usually a month) across a longer time period (e.g. a year). Drawing up a cash flow forecast can help you see what your real bank balance might be […]
Introducing the Digital Marketing Mastermind Group Are you a senior manager or director of a corporation, public body, charity or large SME? Or perhaps you’re a business owner, coach or consultant? Does Sales and/or Marketing fall under your remit? Do you want to leverage the power of digital marketing but currently struggling to get a […]