by | Nov 28, 2023

The Power of Your Brand – The Business Wisdom Show Podcast EP01


Neil J Lloyd talks with branding expert Caroline Smith of Smudged.

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We talk strategies for developing a strong brand and how brands represent a company’s identity and values. Caroline emphasizes knowing your target audience and speaking their language. She explains when rebranding is needed versus just refreshing a brand. Caroline shares examples of big brands doing it right like Disney and Coca-Cola. She advises small businesses to audit their brand performance and consider getting an outside perspective. Overall, an insightful discussion about brand purpose, evolution, and connecting with your customers.

Caroline Smith:

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This Podcast is a Production of:

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B-Scene Media – The award-winning media production company specialising in creating video and audio content to help businesses and brands be seen and connect with their customers.

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