Blog POST

by | Nov 28, 2023

The Power of Your Brand – The Business Wisdom Show Podcast EP01

 

Neil J Lloyd talks with branding expert Caroline Smith of Smudged.

Read On  ↓

We talk strategies for developing a strong brand and how brands represent a company’s identity and values. Caroline emphasizes knowing your target audience and speaking their language. She explains when rebranding is needed versus just refreshing a brand. Caroline shares examples of big brands doing it right like Disney and Coca-Cola. She advises small businesses to audit their brand performance and consider getting an outside perspective. Overall, an insightful discussion about brand purpose, evolution, and connecting with your customers.

Caroline Smith:
Smudged: https://wearesmudged.com/

Episode Sponsors:
SIARP
IT Support & Cyber Security that makes business owners happy
https://siarp.uk/

BizSpace
Tailored office and workspace solutions for UK businesses – from small start-ups to large enterprises
www.bizspace.co.uk

This Podcast is a Production of:

Zokit Business Hubs – the leading network and resource for owners, directors and entrepreneurs. https://zokit.co.uk/

B-Scene Media – The award-winning media production company specialising in creating video and audio content to help businesses and brands be seen and connect with their customers. https://www.bscene.media/

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