by | Jul 11, 2021

Will Networking Work For You?


Recently a successful entrepreneur and business consultant started a lively discussion on social media by posting…

Networking: does it work for you?

I thought I’d post my reply (quick version) here…

Read On  ↓


Like most things, the quality of the results depends on the quality of what you put in.


If you network strategically and consistently, communicate with clarity, make real connection and build effective working relationships based on trust …and do the things needed outside of the networking meeting like following up/on, having more in depth one to ones, making and asking for referrals and spotting true opportunities for others, then it’s one of the most powerful and cost-effective ways to grow your business.


We host a full networking offering (not just random zooms) alongside our business academy and masterminds and I see the people who have developed the right kinds of approach do really well. People who are half-hearted about it, keep disappearing or jump between meetings and groups without nurturing relationships but expecting to make quick sales to the room, rarely do well in the long run. Though quick sales do happen, they’re not, on their own, what will take your business forward.


Networking isn’t a magic bullet (they don’t exist anyway), it’s a core strategy for building a robust business in the way that your future self will thank you for.


Thanks to Chris Birch for asking the question and getting us to really think about how we network.

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