This award recognises the business, organisation or individual in business that…
> Has high visibility online including social media, websites and other online services and properties
> Has an ability to affect online actions such as liking, commenting, voting, sharing and buying
> Are seen as being an expert or specialist in their field
> Has a significant network of followers / influence other influencers
> Are trusted and respected for their opinions, advice and recommendations.
The award is judged and also takes online votes into account.