Business Category: Business Support Services
Hi, my name is Marina. I love communication design but got totally fed up with the way everybody equates logos to brands – even designers who should know better. So, in 2016 I started my brand design and consultancy business, Apricity Studio. I help service businesses figure out what makes them stand out, and then communicate that (proudly, professionally and authentically) to the world using images, words and yes, design.
The best Brands grow from true understanding. This is why I believe that branding can’t just be done for the client. It has to be done WITH them.
I want service businesses to find their voice.
Designs to be meaningful.
Websites to SAY something.
Marketing to truly connect.
Teams to be engaged.
People to come together under the umbrella of a brand mission.
I’ve got a Degree in Design, and a PhD in teaching people about why other people designed things the way they did, and why it’s important. Marry that to a lifelong fascination with figuring out how people tick and you understand why I chose the work I do.
If you detect a slight, unexplainable accent when I speak, that’s because I was born and raised in Austria. I learned to ski from the age of 2, speak 4 languages (but not Welsh), have 3 cats and 0 children and can happily eat pizza 5 days out of 7 if you let me.
Together with my partner, I love to travel. We pick our destinations based on two factors: can you get great photos there, and what’s the food like.
When not working, travelling, or catering to the aforementioned cats I enjoy watching movies and swinging oversized digital swords at oversized digital monsters in video games.