Vicky Williams

Challenge Wales

We want to provide the best outdoor learning experience in Wales and the South West and provide the best youth development opportunities for young people.

Contact Vicky

Telephone  029 20 704657




Twitter @challengewales


About Vicky

Vicky is a Chartered Marketer with extensive B2B, B2C and B2B2C marketing management experience and strategic planning experience. Ability to manage mixed media campaigns (TV, radio, outdoor, press, online), six figure budget management, key account management, undertake competitor analysis and market research and generate new ideas & concepts to drive forward.

Excellent at developing business partner relationships having managed tour operator, travel agent and airline partnerships and joint marketing campaigns.

Experience of marketing within Financial Services sector and was responsible for marketing Advantage Financial Services.

Experience of using social media and e-marketing as part of an intergrated marketing strategy resulting in delivering sales growth.

Manage digital and offline marketing, volunteers, funding bids, strategic planning and partner relationships for Challenge Wales.

Specialties: Multi-channel marketing, strategic planning, communications, agency management, developing and implementing marketing plans, social media, Volunteer Management, Relationship Management, SEM, finding gaps in the market, business development, business travel management, sail training development and charity/third sector activities

Being critical of what I and others are doing in the online and offline world for the benefit of the business – listening & evolving is essential.

About Challenge Wales

Challenge Wales is an award-winning sail training charity helping those who step aboard to develop their personal and social skills, giving people a purpose and helping to broaden their horizons, a goal to strive towards, the opportunity to experience the highs of achievement and success and sometimes the lows of failure but understanding how to cope with that. Teamwork, leadership, discipline, respect for others and communication skills are all developed while onboard Challenge Wales.

We provide controlled life-learning for those aged 12 – 25 years.

Challenge Wales also helps our volunteers develop new skills too including confidence, customer service, marketing & presentation skills and informal youth work.

Our Mission
Challenge Wales provides life development opportunities for young people to enable them to participate positively in society. This is through developing teamwork and communication skills, learning respect and taking responsibility for one’s actions.